The perfect affiliate

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As part of the December edition our monthly affiliate publication, Trafficology, Gambling Insider decided to review 2019 for affiliates.

Along the way, we stockpiled the best insight and analysis in our magazine to form a guide to becoming the perfect affiliate.

The full edition will be published in early December – but here is a preview of what the perfect affiliate should be on the lookout for:

The right kind of influence

Next on our list is a look at how affiliates should market to their players and what kind of external influencers they should use to reach certain audiences.

March’s Trafficology cover feature looked in-depth at betting tipsters versus influencers, urging brands to utilise both appropriately and not just hire any old brand ambassador.

While signing a big-name ex-footballer might sound good on paper, the specifics of who you are targeting, where you are targeting them and what you are targeting them for all come into play.

Social media influencers and sporting personalities can work extremely effectively within the right context. In others though, affiliates would be wiser to turn to tipsters.

Project Manager at Better Collective Annelene Maack told Trafficology as part of March’s feature: “With hundreds of thousands of tipsters on the platform, the tipster community can provide a much wider spread of content.”

Acknowledging there is more than one route to take, and choosing the right one in the right circumstances, can prove the difference between unlocking a whole new audience or wasting valuable resources.

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